DOMINATE AMAZON
VENDOR CENTRAL

You supply the products — we buy them wholesale and run your entire Amazon Vendor Central channel. Non-exclusive, so you keep every other channel you already have.

Book a Consultation See the Track Record

VENDOR CENTRAL, A TO Z

Once your products are with us, we run every part of your Amazon channel — so your team doesn't have to.

01

CATALOG MANAGEMENT

Listing architecture, variations, and content that turns browsers into buyers.

02

PURCHASE ORDERS

PO capture, confirmation, shortage-claim disputes, and replenishment — every dollar tracked.

03

EDI & LOGISTICS

Compliance, routing, and 3PL coordination across a national warehouse network.

04

CONTENT & A+

A+ pages and Brand Stories built for organic discovery and trust.

05

ADVERTISING

Sponsored and DSP campaigns built for profitable, top-line growth.

06

REPORTING & ANALYTICS

Net profitability, sell-through velocity, and competitive visibility — no guesswork.

THE NUMBERS SPEAK

Fifteen years operating Amazon Vendor Central —
here's what it adds up to.

$0M+

In Amazon purchase orders
requested · all-time

0+

Brands placed
on Amazon

0

Unique ASINs
requested by Amazon

0+

Years on
Vendor Central

PROVEN TO SCALE

DEPTH OVER BREADTH

We do one thing: sell brands into Amazon Vendor Central. One channel — total mastery.

EXECUTION OVER CONSULTATION

No pitch decks. We buy your product and put it to work on Amazon — operating the channel ourselves, every day.

FLUIDITY OVER RIGIDITY

Amazon changes overnight. We adapt in real time, so your sales never miss a beat.

RESULTS OVER PROMISES

$500M+ in Amazon POs, all-time. 2,700+ brands. We don't promise results — we prove them.

OPERATORS, NOT CONSULTANTS

Most brands lose months and headcount trying to crack Amazon Vendor Central on their own.

Hand it to operators who've requested $500M+ in Amazon POs and live in this channel every day — while you keep every other channel you already run.

ABOUT

BORN FROM THE WAVE

Amazon Vendor Central is its own discipline. Rather than build a team to crack it, brands hand us their products — and we sell them into Amazon as the vendor of record.

OPERATIONAL EXCELLENCE

What began with a single product has grown into one of the most technical Vendor Central operations anywhere. Over 15+ years we've built catalogs, disputed chargebacks, and driven $500M+ in Amazon purchase orders across 2,700+ brands.

We are SUNAMI. Like water, we adapt to every Amazon policy shift. Like a tide, we move steadily and don't stop — until your brand holds the position it deserves on Amazon.

THE PARTNERSHIP

HOW WE WORK

01

SUPPLY

You sell us your products wholesale — non-exclusive. Keep every other channel and market you already have.

02

PLACE

We list and sell your brand into Amazon Vendor Central 1P as the vendor of record.

03

OPERATE

Catalog, purchase orders, EDI, logistics, A+ content, advertising, compliance — fully managed by us.

04

SCALE

Amazon's demand grows while you focus on product. We report on every metric that matters.

BRING US
YOUR BRAND

Book a Consultation

CASE STUDIES

Fifteen years turning products into category leaders — first across North American retail, now on Amazon Vendor Central.

The Challenge

LifeStraw arrived as a breakthrough product with almost no North American presence — a category almost no one had heard of. We took it on from the ground up and built the entire retail and e-commerce footprint one account at a time, from national head-office buyers down to independent shops.

The Work

Account by account, we put LifeStraw on shelves coast to coast — backed by hands-on Amazon management and guerrilla marketing: influencers, bloggers, and relentless sampling.

Retail footprint across the United States

50,000+ retail doors — coast to coast.

Stocked in every big-box store — Walmart, Target — and every major sports & outdoors retailer — REI, Bass Pro, Cabela's, Dick's Sporting Goods — plus thousands of independent retail stores.

The Bet

When we went all-in on Amazon, we committed fully to the 1P Vendor Central wholesale model — and learned it the hard way, through relentless trial and error, until we understood exactly which products Amazon wants to stock for its customers.

The Inflection

The more we delivered, the more Amazon trusted our account — requesting an ever-wider catalog and treating us as a preferred selection gap-filler. It rides on deep wholesale relationships and the purchasing power to meet Amazon's strict margins on both sides of every deal.

$3.7M$6.6M$17.5M$36.6M$83.7M$101.9M Year 1Year 2Year 3Year 4Year 5Year 6

Amazon-requested PO demand, Year 1 → Year 6 · verified from PO exports

Spanning 2,700+ brands across beauty, grocery, home improvement, lawn & garden, and tools — a catalog Amazon keeps asking us to widen.

ANSWERS
YOU NEED

Q: How does working with SUNAMI actually work?⌃

You sell us your products wholesale — non-exclusive. We become the vendor of record on Amazon Vendor Central and run the entire 1P channel for your brand: catalog, purchase orders, logistics, A+ content, advertising, and reporting.

Q: Do I lose control of my other sales channels?⌄

No. The arrangement is non-exclusive and Amazon-only. You keep every other retailer, marketplace, and region you already sell through — we simply handle Amazon.

Q: What kind of brands are a fit?⌄

Brands with products that move — from emerging DTC names to established manufacturers — that want to grow on Amazon without building and running a Vendor Central operation in-house.

Q: What does it cost me?⌄

There's no management retainer to puzzle over. You sell us your products at wholesale; we take on the Amazon margin, logistics, and ad spend. Our upside comes from moving your volume — so our incentives stay aligned with yours.

Q: Why Vendor Central (1P) and not Seller Central?⌄

With 1P, Amazon buys from us and sells to the customer — the model we've spent 15+ years and $500M+ in purchase orders mastering. For the right brands, it's where we can move the most volume.

CONTACT

LET'S TALK

Tell us about your brand. If it's a fit for Amazon Vendor Central, we'll show you exactly what we can do with it.

Services Needed

EMAIL

joseph.c@sunamigroup.co

OFFICE

13988 Maycrest Way
Richmond, BC

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